Peter gets to grips with Richard Reed - co-founder of Innocent, the smoothie company with a 165 million pound turnover, and Michelle Mone, the self-made inspiration behind the multimillion pound Ultimo lingerie business. He finds two very different characters as he takes them back to their childhoods, examines their personalities, studies their business models, asks what they are like to work for, and discovers what it was that drove them to be entrepreneurs.

Having built up his own multimillion pound empire, Peter knows how to get inside the minds of these inspirational business leaders who don't take no for an answer, as he attempts to find out if there really is a blueprint for success.